About the Project
My Account is the mobile application for CenturyLink that allows customers to setup and manage all of their internet, TV & phone product needs.
I wanted to make the account management process as simple and convenient as possible in order to address the most important customer concern: Lack of usability and trust. Since most people bounce between the desktop and mobile app experiences, the UX of the CenturyLink suite of services needed to function and sync seamlessly.
Another challenge I faced was that I would only be redesigning the mobile app, while the in-house CenturyLink team tackled the responsive web experience. This meant ensuring the cross-platform experience was seamless and delightful across touchpoints.
- Product Strategy
- User research & analysis
- MVP definition
- Visual Design & Development oversight