About the Project
Working with a data start-up in NYC (Apollo), I designed and oversaw the development of a digital asset management system for Anheuser-Busch.
The DAM had a very specific set of business and user requirements as it would only be a piece of the larger product's functionality. The first client that would be utilizing this tool for internal use was Anheuser-Busch.. who also had a specific set of requirements and flows to account for all their user types around the world.
The biggest challenge I faced was the fact that this project had an accelerated timeline of 6 weeks for UX, visual & build. This meant that constant communication across timezones and countries was necessary to deliver on time. I worked closely with the product owner, visual designer, producer, and the development team based in British Columbia. We followed an agile process and successfully met our deadline for the MVP handoff.
- User research & analysis
- MVP definition
- Visual Design & Development oversight