About the Project
I was brought on with digital agency Grow, based in Norfolk, VA to reimagine what the online home shopping experience could be for Homes.com.
The project had already been ongoing for a few months, and I was tasked with working through the logic of a new "Match" feature, as well as designing the UX for educational content that would live in the redesigned "Homes Hub" section.
Most search sites offer buyers a rigid set of filters that could be hiding their perfect home (ex. 2 bedrooms, price X - Y). If there are houses that meet your criteria but don't fit in that specific price parameter, they won't show up in the results. Our goal with the Match tool was to give users more control (ranking system) and in- turn, more options that better fit their needs.
The Homes hub also posed an interesting challenge as the target audience were first-time home buyers (millennials). The aim was to meet them where they were in their journey and empower them with the tools and resources that they needed.
- Product Strategy
- IA & Content Hierarchy